Dissertation on airline industry - reflective paper topics









dissertation on airline industry

dissertation on airline industryDissertation on airline industry -Direct advertising and other sources of media also serve as a promotional or informative mean, which can be used instead of the Internet.Moreover, the Internet is also having a profound effect on the internal and external operating procedures within the hospitality industry (Cheng and Piccoli, 2002) The Internet helps to access new customers on a global basis and enables to streamline operating procedures.These include Worldspan with Expedia and Amadeus with the Internet Travel Network.This understanding will encourage organizations to obtain help from legal experts to design controls to subdue such risks.With the Internet it is possible to gain permission to discuss the products, as opposed to interruption marketing, such as television commercials.By releasing staff time from the ordinary paper-pushing functions within the hotel, computers can greatly enhance the opportunities for staff utilisation in the quality of service that hotels offer their guests can be greatly improved.The Internet is now firmly established as a marketing tool.1.3 SOCIAL / CULTURAL Demographic changes and changes in customers’ attitudes towards new technology and Internet, in particular, will have a direct impact on Internet and tourism and hospitality industries respectfully.This is especially so given the Internet’s interlinking structure which enables the provision and packaging of themed information, products and services.Policies and procedures should be created to promote the understanding of potential legal risks.This paper also aims to show how technological innovations and information systems can be beneficial for the hotel companies, by using the example of Hilton Hotels Group.Tourism organizations deploying IT and Internet for competitive advantage can also face legal risks due to possible violation of anti-trust laws and violation of privacy.On Monday 20 November, between - GMT, we’ll be making some site updates.Nowadays customers are becoming more skilled and advanced in the use of technology.The dramatic ongoing development of the Internet has resulted in the re-engineering of the entire production and distribution process for tourism products.2.2 BARGAINING POWER OF SUPPLIERS In respect of tourism providers, the Internet provides an infrastructure for the global distribution and inexpensive delivery of tourism-related multimedia information.Broadly, current applications of computer technology in the tourism and hospitality industries can be grouped into three main areas, operational, guest services and management information.The Internet as a distribution source has relatively high entry barriers, constraining all new comers.Information technologies applied to the tourism system will increase the efficiency and quality of services provided and leads to new combinations of tourism services.The overall functionality of these applications is similar across a range of different hospitality organisations though the technology used to support them may vary.dissertation on airline industryFor the full commercial potential of electronic commerce and Internet to be exploited by the tourism and hospitality industry and its consumers, several issues have to be considered, which include an increase of security of transmissions, copyright issues, reduction of user confusion and dissatisfaction, establishment of pricing structures for distribution of information and reservations and enhancement of the standardisation of information and reservation procedures.Technology has the greatest impact on the marketing and distribution of travel but leaves relatively untouched the human-intensive areas of guest-host relations and supplier-consumer relationships.Poon (1993) suggests that the whole system of information technologies is being rapidly diffused throughout the tourism and hospitality industry and no player will escape information technologies impacts.The majority of large tourism and hotel organizations are currently present in the global distribution systems (GDSs).All major hotel chains are currently entering the Internet market of sales and communications.It serves as an integral part of the marketing mix, serving as a digital distribution channel as well as an electronic storefront.Its 80,000 strong workforce looks after an average of 8 million guests every year. The ability of computers to store, process, manipulate and distribute information has greatly improved the efficiency of Hilton hotels.It has already led to the generation of new services, such as online brochures and interactive videotext.Therefore, Internet providers have to consider ethical matters and the usage of personal data stored within the networks.III IMPACT OF INTERNET ON TOURISM AND HOSPITALITY INDUSTRIES: STRATEGIC FRAMEWORKS With the advent of the Internet, marketers have access to the technology to customize products and communicate directly with smaller target markets.(Peters, 1997) This development facilitated an unprecedented opportunity for distribution of multimedia information and interactivity between principals and consumers.Such strategies are formulated and implemented within the context of environmental uncertainty and require an understanding of industry structure and environmental change.A more successful strategy would be to enter into joint ventures or expand a supplier’s website to offer competitors’ products.All work is protected by our unique 10 point guarantee.Increasingly hotel chains are competing directly with one another in the same locations.It is the systematic use of the system of information technologies by all tourism suppliers, together with its profound impact on the travel industry, which creates the foundation for a new tourism best practice and a total system of wealth creation.Since tourism, global industry information is its life-blood and technology has become fundamental to the ability of the industry to operate effectively and competitively.These include changes in economic growth, interest rates, inflation or currency fluctuations that can eliminate tourism organisation’s cost advantage and can have an adverse affect on the margins.1.4 TECHNOLOGICAL The computerised networks and electronic distribution systems developed in the 1970s led to dramatic structural changes within the tourism and hospitality industry.1.2 ECONOMIC The Internet is not severely sensitive to the economic cycles. dissertation on airline industry One of the most established ways to analyze and develop complex systems (such as e-business) is to organize them in a meaningful structure.The Internet allows organizations to skip over parts of the value chain.Other political changes, for instance increasing unemployment, competition laws and planning policies, would only have an impact on tourism and hospitality organizations if they are using technological advances and Internet distribution channels.2.3 BARGAINING POWER OF CUSTOMERS The Internet as a channel of distribution has become one of the most successful channels used by consumers to research travel options, compare prices and make reservations for airline tickets, hotel rooms and car rental.IT and the Internet have transformed distribution of the tourism product to form an electronic market-place where access to information is instantly achievable.Therefore, the provision of online travel services is the single most successful business-to-consumer (B2C) segment on the Internet.This approach provides a number of important benefits to tour operators.Developments in GDSs were complemented by the introduction and expansion in the mid-1990s of the Internet.2.4 THREAT OF SUBSTITUTE PRODUCTS OF SERVICES Travel agencies are the main substitute to the Internet sales, when it comes to buying hotel bedrooms or tourism packages.The Internet is one of the mains distribution channels, which enable tourism and hospitality companies to overcome their challenge of being globally represented.2.0 PORTER’S FIVE FORCES ANALYSIS 2.1 THREAT OF NEW ENTRANTS New entrants tend to bring new capacity, the desire to gain market share and substantial resources.GDSs are the single most important facilitator of the globalisation of ITs.As a consequence of this technological explosion, the packaging of tourism is becoming much more individualistic, leading inevitably to a certain degree of channel disintermediation, a process that will offer new opportunities and threats to all tourism partners.The social system dimension must include the larger social and political processes through which the interests of the different social groups interact with one another and with the technology.Hilton International Group is a leading global hotel brand and the Company, with an expanding portfolio of hotels, mainly Hilton Brand (own the rights to the trademark), Scandic, Conrad and Vernon Hotels.The company operates 380 hotels worldwide and is represented in 66 countries.Please see below a sample paper written by an Ivory Research academic writer. Why not choose your writer by browsing their profiles to learn more about their specialised subjects?II IMPORTANCE OF TECHNOLOGY IN TOURISM AND HOSPITALITY SECTORS Market wisdom today suggests that hospitality companies must embrace technology to compete against traditional competitors, as well as entrants that build their businesses with the latest technology.The Internet is an interactive medium as opposed to traditional marketing which usually allows only one-way communication from marketer to consumer 1.0 PEST ANALYSIS 1.1 POLITICAL / LEGAL Government policies can have a dramatic effect on the Internet and its potential development, by introducing new policies and limitations.Hotel groups are being forced to follow other sectors by implementing marketing strategies, often based on product differentiation, growth in new markets, high value for money, or emerging brands. dissertation on airline industry Sabre has already launched Travelocity, an electronic travel agency, while other GDSs have announced similar actions or cooperations with travel providers on the Internet.The seriousness of the threat of entry depends on the barriers present and on the reaction from the existing providers.Individual product suppliers became aware that systems integration, and the subsequent creation of a “shop window” that allowed products to be displayed and purchased anywhere in the world, would be a crucial determining factor in the competitiveness and profitability of operations.All this could not be achieved without changing the manifest human high touch content of travel.Principals and consumers continue to experience unprecedented interactivity.However, it is considered that the tourism or hotel sales from the Internet will be much affected by economic changes in those countries, from which the customers are booking or reserving the product.Integrating daily operations such as sales, marketing and distribution as well as aggregating demand to drive down prices on the procurement side are some of the major benefits of the Internet.In this changing environment, new models of distribution must be designed to lead the charge.Consumers in the Internet medium are more than just passive recipients in the marketing process.Credibility and accountability of the information needs to be secured and equal access for smaller and larger partners should be developed.I INTRODUCTION Accompanying the technological revolution of the 1990s there are many new opportunities and challenges for the tourism and hospitality industries.You’ll still be able to search, browse and read our articles, but you won’t be able to register, edit your account, purchase content, or activate tokens or eprints during that period.This includes concentration on niche markets by offering customised packages and an ability for tour operators to update brochures regularly.The privacy and security issues are also very significant.GDSs serve more than 50,000 travel agents world-wide (Collins, Buhalis and Peters, 2003).It also empowers the consumer though the provision of tailor-made products which meet their individual needs, so bridging the gap between the consumer and destination/supply in a flexible and interactive way.The four Ps model provided in Appendix A fully addresses the Internet product in relation to the shifting consumer expectations.GDSs are one of the major drivers of information technologies in tourism and hospitality industries, as well as being the backbone of these industries.As organizations are dependent on their environments for resources, they will attempt to manage their dependency by developing and maintaining strategies.The report below gives an insight into the importance of application of information technologies and the use of Internet in tourism and hospitality industries. dissertation on airline industry These include Worldspan with Expedia and Amadeus with the Internet Travel Network. dissertation on airline industry

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